Working for change.
Mission
Through creating fun, engaging and informative content, I aim to inspire folks to get out and explore this world we all call home, regardless of their race, gender, sex, species or domain.
The way I see it, the more people know and understand about the world around us, the more fun they'll have out enjoying it so that they too can fall in love with it, so we can all work together to create a better world for future generations.
Vision
This project aims to create a more diverse, inclusive, equitable and just future for us all by breaking down barriers to access, and by providing critical insight and constructive conversation on environmental and social issues to encourage positive changes in this world we all share.
Nerdy About Nature Core Values
What kind of world are we going to leave our sons & daughters, if we've cut down all the trees and polluted all the waters?
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What kind of world are we going to leave our sons & daughters, if we've cut down all the trees and polluted all the waters? ↟
Humility
We all have a role to play, with no one person being more important than another.
Fun
Life is short, so do what you love! Do good work, and have some fun along the way.
Authenticity
Being honest about who you are, your strengths and values, and then showing up in all aspects of life.
Community
Individuals are strong, but together we are stronger. By supporting each other, anything is possible.
My Story
Born to settler immigrants from Denmark, Norway and the UK, my mothers side made their way here on Turtle Island as masons while my fathers side worked in the logging industry, each working to build and shape the world we know it as today. I grew up in the foothills of the Cascade mountains, on the traditional lands of various Coast Salish & Nuu-chah-nulth Nations including the Duwamish, Stillaguamish, Puyallop, Yakama, Nooksack, and Squamish, Yuułuʔiłʔatḥ and Tla-o-qui-aht Nations, to whom I am incredibly grateful for being able to call these lands home.
I grew up skiing, biking, hiking, surfing and exploring these lands, quickly falling in love with the great outdoors, spending countless days of my youth exploring the forests, mountains, and coast of this gorgeous part of the world.
This life outside led me to school for biology & film production in Montana on traditional Apsaalooké (Crow) lands, which birthed a long career in outdoor adventure sports filmmaking. Eventually, I spent a few years furthering my surfing passion and obtaining an MBA with emphasis on entrepreneurship & branding in Australia on traditional Wurundjeri & Boonwurrung lands.
While I've always regarded Cascadia as my first love and true home, my travels to remote places and those experiences in the outdoors furthered my fascination with nature. This endless curiosity kept me reading books, researching, and venturing down wormholes to understand how it all works, which brings me to where I am today.
I began Nerdy About Nature in 2019, and it has since evolved into a way to provide fun, accessible education about the world around us to inspire and engage folks with the outdoors. The way I see it, the more people know and understand about the world around us, the more they’ll enjoy it and fall in love with it, so we can all work together to create a better world for future generations!
With my experience in outdoor communications, love for the outdoors and depth of understanding of biology and ecology - mixed with a little bit of philosophy & humour - I hope to share a slice of my profound love for this world we call home. Nature’s pretty neat, and I think we should keep it that way.
- Ross Reid, Nerdy About Nature
Non-Profit Partners
A few of the organisations I work closely with to implement change in various ways.
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Redd Fish Restoration Society
I work at Redd Fish Restoration Society as the Video Communications Director to document and share the great work we do at the organisation to restore ecological function in watersheds damaged by logging and development.
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Protect Our Winters Canada
As an ambassador for Protect Our Winters Canada, I work to spread awareness and education regarding climate change and it’s impacts both within and beyond the outdoor sports world.
I’ve also worked with some of these rad folks to do science communications that further their mission:
Brand Partners & Affiliates
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Vancity Credit Union
Keep your money local to support your community, and not things that destroy it. Credit unions are the way to go for the best banking!
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Patagonia Vancouver
Great gear with a great cause, I work with these folks locally to offer all sorts of fun events to get people outside and enjoying the world.
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Hornby Organic
Locally made, gluten-free & organic energy bars make for the best trail snacks you’ve ever had!
If you’re interested in working together, contact me.
Community is key.
As an independent passion project, Nerdy About Nature primarily relies on support from independent folks within the community to make it all happen - this is truly community powered project.
If you’re enjoying these videos, podcasts, and all the work I do, you can help support their production by joining my Patreon, by making a one-time donation or purchasing merch from myself directly.
Without your support, none of this is possible, so from the bottom of my heart - thank you.